ReaderWriterVille

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Tag: capitalism

Weeknote 5

February is moving slightly faster than January did, but that was a very low bar. As TheH says, it’s a bar the Corgis could walk over, no jumping required. It’s still mostly gray and cold and damp, with the occasional sunny and slightly warmer day to taunt us.

WORK

My Privacy class finally clicked. We’re out of the heavy theory section and reading older work on the online world as it used to be, which they find kind of interesting. And one of the examples was about free speech vs. writing violent material that can be accessed by younger teens. It was interesting. 50 Shades even came up, and I startled them by telling them more about it (and my involvement in the 50-related Romancelandia stuff) than they could ever have expected. It was amusing for all of us.

One of my weekly seminars featured a paper by a colleague from anthropology who is working on fashion and sustainability, which is extremely relevant to my interests these days. So that was another unexpected crossing of streams. We had a lively discussion; everyone can relate in some way to fashion, ecological issues, and the omnipresence of consumption capitalism. One person raised the interesting point that even among people who are focused on improving conditions and products at the local level, they opt to become entrepreneurs rather than to join with other like-minded people to improve existing labor and supply-chain conditions. Being a capitalist is still the default choice.

READING/WATCHING/LISTENING

We returned to Maigret, but rather than watching the next episode of the TV series we opted for a 1950s film starring Jean Gabin as Maigret. It was terrific. The print had been remastered and all of the performances were excellent.

I had two library holds come in this week and finished one of them: The Story of a Goat, by the Tamil writer Perumal Murugan. I have his previously translated novel in my TBR. That one earned him death threats from the Hindu nationalists and led him to declare that he would no longer write fiction. Luckily for us he changed his mind, but he made the main character an animal rather than a human. The Story of a Goat is exactly what it says on the tin: we meet Poonachi when she is a very young kid and is handed into the care of an old couple by a mysterious stranger. The story follows Poonachi’s growth to adulthood and all of the events that transpire during her life. The cast includes humans as well as the other goats among whom she lives and whom she encounters along the way. It’s an excellent novel, poignant and yet almost completely unsentimental. It’s not a happy story, but it has upbeat episodes along the way. Murugan is explicit that this is not an allegory, and I think that’s right. Poonachi and the other animals aren’t stand-ins for humans; instead, Murugan is showing us how the life cycles of humans and animals are not only intertwined, but more similar than we would like to believe, especially in terms of the lack of control most humans have over the circumstances of their existence. It reminded me somewhat of the works of Premchand, the great Hindi writer who frequently put animals at the center of his stories. Murugan’s novel is not the easiest read, but it’s one of the best books I’ve read in quite a while, and unusual in the best ways.

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More social media trimming

Warning: navel-gazing ahead.

I thought about deleting my Goodreads account today. GR is the last social media platform I participate in, and I’ve been active there for the last couple of years. I returned to it when I started reading a lot of literary fiction again; I swore off the romance and related genre discussions quite a while ago, but the lit fic reviewers and groups didn’t seem to have the same kinds of recurring kerfuffles (NARRATOR: they do, just not as often). But they have their own idiosyncracies, like focusing to an obsessive degree not just on group reads of awards longlists and shortlists, but also choosing to spend lots of time and energy debating the worthiness of the books on those lists.

At first I found these discussions informative and mildly amusing. Having been buried in the romance genre for more than a decade, I hadn’t really paid attention to the proliferation of prizes in the lit fic world. But my goodness, they have not just multiplied but become much more prominent in terms of promotion through newspapers, magazines, and blogs. (#notallmedia, of course; the LRB, TLS, and NYRB don’t seem to care much about which books win prizes, but they’re in the minority.)

What isn’t different is the extent to which GR readers and reviewers depend on ARCs for their reading. Just as much as genre bloggers and reviewers, they try for Netgalley and Edelweiss, as well as obtaining ARCs directly from publishers. And there are a lot of small publishers in lit fic who are increasingly important to the health of the book industry in terms of innovation, creativity, and as incubators for new or new-to-English authors. This creates an intimacy between publishers and readers which is more similar to the relationship between authors and readers in romance than I’m comfortable with. One of the reasons I stopped reviewing romance novels and requesting ARCs was that I wanted to increase the distance between the author and/or publisher and me and decrease the distance between the book and me. I still don’t take ARCs, but when I review and discuss books at GR I know that authors and editors may be listening in. Which is absolutely their right, but it makes me think twice about what I post.

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Commodity fetishism

I was having dinner with a friend this past weekend in a trendy Palo Alto restaurant, and we were talking about Adam Smith and Karl Marx, as you do (well, you do if you’re political scientists). I looked around the room at one point and when he asked me why, I told him I was looking for somewhere wearing an Apple Watch. I figured I was in was a highly likely place to see one. Sadly, I didn’t, but I couldn’t see every diner’s wrist, so I retain hope that the Watch was there, lurking, out of my view.

"White AppleWatch with Screen" by Justin14 - Own work. Licensed under CC BY-SA 4.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:White_AppleWatch_with_Screen.png#/media/File:White_AppleWatch_with_Screen.png

I wonder if we’ve reached Peak Commodity Fetishism with the Apple Watch. I hope so, because it would be depressing to think we could go further. Commodity fetishism is a term coined by Marx to describe the condition in which objects are valued for something other than what they are used for and the labor that inheres in their production. The first paragraph of this overview is a good, succinct summary of the concept.

Many people are aware that Apple makes most of its vast profits on its hardware (although I would argue that its software is increasingly important, even if indirectly, because of the way it ties people into its ecosystem and the way each software/app purchase fuels other purchases). But unlike many other makers of things, Apple’s things are esteemed not just for the usefulness of the products and their ease of use, but also for the way they look. Design is enormously important to Apple because its customers value it so highly. One might argue that Steve Jobs valued design for its own sake, but at this point it can’t be disentangled from Apple’s marketing strategy.

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