First up, some reactions to MacMillan’s decision to window, i.e., delay access to, new ebook releases for libraries and therefore for their patrons. If you missed the news, MacMillan has decided that their “test” program of windowing Tor Books has worked so well that they’re expanding the policy to all library-purchased ebooks. John Sargent sent out a memo (caution: dreaded PDF format) which argued:
For Macmillan, 45% of the ebook reads in the US are now being borrowed for free from libraries. And that number is still growing rapidly. The average revenue we get from those library reads (after the wholesaler share) is well under two dollars and dropping, a small fraction of the revenue we share with you on a retail read.
The increase in library ebook reading is driven by a number of factors: a seamless delivery of ebooks to reading devices and apps (there is no friction in e-lending, particularly compared to physical book lending), the active marketing by various parties to turn purchasers into borrowers, and apps that support lending across libraries regardless of residence (including borrowing from libraries in different states and countries), to name a few.
It seems that given a choice between a purchase of an ebook for $12.99 or a frictionless lend for free, the American ebook reader is starting to lean heavily toward free.
Any reader who uses Overdrive knows that library borrowing is far from “frictionless” if you take into account how quickly you can actually get a new release and how books licenses expire. But I’ll let other, more knowledgeable and eloquent people, those who actually work in and with libraries, make the case. First up, our very own SuperWendy (and please click through and read the whole thing):
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Libraries are funded by tax dollars. Tax dollars paid by the constituents in the areas where we provide service. I can assure you, we’re pretty fanatical about making sure users meet the residency requirements. And “lack of friction?” What does he consider long wait lists and charging libraries more for the same ebook file they’re selling retail via Amazon? Never mind our budgets have largely remained stagnant and we’re buying multiple formats of the Exact. Same. Book. that they published (print, Large Print, audio on CD, e-audio, ebook, and a partridge in a pear tree…)